| Digg ,the old star of Silicon Valley, seems to be at the end of the rope. The social news site made the compromise once again to the core users, which nearly ruined the last chance of the company to reproduce brilliance.
On April 13th,2011, Digg announced that the site has been revised again at the official blog. It means that the fourth edition released in August last year was denied. At that time the revision released in August last year was considered as the crossroads in Digg’s life: prosperity or decline. Now Digg has been lost itself in the crossroads of his life.
Change is good, but Digg's mistake is to put the changes of four years into one day, and give the user a new interface once. This move makes the Digg become very strange for the old users, and lead to the tragedy.
On October 12,2010, the new CEO, Matt Williams who just take office for a half months admitted that the change failed and will return a number of old features, such as "bury button", this button allows the user to reject the article they don't like. He also acknowledged that "the existing business burn too fast," and the company will re-adjust Digg’s products.
“But the fundamental problem may lie in the strength of Digg core user's and the drift of Digg’s management,” According to allideal.
Mr.Fang , the manager of one famous China wholesale company, believes that a small portion of Digg users played an immoderate role in the process of recommending the article. Many of the stories are digged out by the top 30 Digg user, or the 30 most popular users. One of them is the founder of Digg, Kevin Rose.
Be very different from Facebook, Digg's management really care about the user community’s feedback. Whether before or after releasing product, if the user is slightly unsatisfied, Digg will immediately remove the new services. The most active users of Digg have already been the shadow board of directors .
"The end result is that, Digg will become a good place for 25 million core users to entertain, but the other ordinary users may not be fun. I think Digg had never formed the mainstream of their user base, if they still focused on the core users, then Digg will never have larger mainstream users, "said Zheng Fang , the CEO of the China eletronic wholesale company and dropship supplier-allideal.com.
Abiding by the principle of "Super Quality, Satisfactory Services", the stuff of allideal.com(http://www.allideal.com/) is striving hard to be the public’s good business partner. Besides, a large number of other fantastic digital products will be preferred choice, too. |
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